Why your company should sponsor the GlobalRisk Community.
Financial services and its service providers are among the many organizations using social media to interact with their B2C customers. However, according to the recent Forrester Research report Building Successful B2B Financial Services Social Marketing Programs, many large financial firms have neglected social media marketing as a way to reach their business customers.
Financial companies and its service providers are ill-advised to ignore the benefits of social marketing, according to the research. Three major trends support this advice: